The Lowest Moment in Advertising Essay Example | Topics and Well Written Essays - 750 words

The Lowest Moment in Advertising - Essay Example While motion picture companies all over the world use this advertising tool to advertize the favorable reviews their movies received, Sony Pictures went ahead of the game. They invented their own critic by the name of David Manning and under this name wrote fake favorable reviews for not just the Knight’s Tale but also for Hollow Man, The Animal, The Patriot and the Vertical Limit (Lawrence and Webber, 2010). Sony Pictures Entertainment Sony Pictures Entertainment (SPE), formerly known as Columbia Pictures Entertainment was found in 1987 in California. SPE is subsidiary of Sony Corporation of America. Sony Corporation of America is further a subsidiary of Sony Corporation based in Tokyo, Japan. This multinational media conglomerate produces and also distributes motion pictures and television serials. SPE is one of the biggest media and technology conglomerates that provide entertainment in the form of movies, television, and technology to more than 140 countries around the wor ld. It reported total revenue of more than seven billion in 2010 (Sony Pictures, 2011). Where Sony failed With an organization as big and as established as Sony Pictures, this kind of advertising was not expected. The use of David Manning in numerous such advertising projects led Sony Pictures to incur a fine of 1.5 million pounds (BBC News, 2005). While Sony Pictures can easily recover from the financial aspect of the situation, it is the resulting brand value that creates challenges for the company. This particular advertising approach has affected Sony Pictures on different scales and aspects. Social, Ethical, Regulation aspects   Advertising has quickly become one of the five largest industries of the world. We are constantly exposed to advertising. Even when we do not realize it, advertising moulds our lives in such a manner that we are being constantly hypnotized with it. This has raised concerns among various critics who demanded the need for regulatory practices on adverti sing. The government was forced to take notice to protect the interest of the consumers against false advertising. However, even when the government has posed sanctions on certain types of advertising, social and ethical issues still arise which are outside the boundaries of these laws and here companies must take on their corporate social responsibility to ensure good practices. On the social level, advertising interacts with the consumers to educate them, create a feeling of happiness and generally improve on the standards of living (O’Guinn, Allen and Semenik, 2008). However, the use of David Manning’s review created the opposite effect. It misled the consumers through wrong information and those who went to watch the movie based on the review did not receive the level of satisfaction that they expected from a movie that was favorably liked by a critic. From an ethical stand point, advertising is supposed to be honest, fair and sensitive. Even if we often assume cre ative license to sell products through advertising, ethically we are required to ensure that the advertising is not deceiving. The use of David Manning was particularly deceiving since no such review was written and no such critic even existed at The Ridgefield Press. Such practices in advertising are called deceptive

Future of Modernization Essay Example | Topics and Well Written Essays - 1000 words

Future of Modernization - Essay Example Even though every society has a specific logic, some of the viewpoint matches; the outcomes of good and bad deeds, a constant change in the technological world with an ever increasing rate and even for the fact about society’s evolution. Two kinds of societies emerge in the post-industrial revolution era; those who put a heavy burden to find ways to match steps with the currently affluent counter parts or be lost in the race of whole mankind, like a forgotten equation. The development of modernization is different in different scenarios mainly due to a vast difference in the ways of governance, environment, enlightenment and other institutions. This paper discusses the modernization process in the United States society. Furthermore, the idea of an evolved modernization, aftermath of modernization and my ideas about the modernization in this country will be argued. Many people in U.S.A argue that the industrial revolution had a fresh effect on the society, which in turn dented many communities, economic manifest and institutional changes all across America. Modernization has injected itself in the American society from various angles which has proven to be an electric chair for small and traditional ways of living. It has also brought a massive expansion in personal opinions, social disparity, future planning and knowledge of passing time. The small rural communities were known for their coherent living for thousands of years, before modernization brought a steep decline to this fragrance of the American society. This close set-up was mainly due to the close inter-relationship between friends, families and neighbors. These were times when people relied on each other without any fear of misjudgment, just because they shared the same wall. These communities played a vital role in giving the people a sense of identity, security, identity and purpose (Neitz, 2009). Saying all of the above, one should not get carried away with what used to be because these soc ieties for all the closeness, had their fair share of issues; like minimum choices and conveniences, as compared to the modern society people. The old system of living is outdated now in this present age, with villages and small towns being tourist attractions for those who want to see a glimpse of the foregone lifestyle, its simplicity and non-complexity. An acute volume of attention is on agriculture, which has always been a heavy burden on the rural American areas. Therefore a lot of country men had to travel to the cities in the hunt of jobs, since more financial benefits have been based on the corporate economy, unlike the economy of the past, which heavily relied on agriculture in the past. The modification, as a result of the changing economic tilt, has brought a huge difference in the lives of the American citizens. The difference is such that, the people have forcefully adopted non-rural ways to live for survival. A strong observation can be made, one which defines that the post-industrial revolution society has killed the traditional ways and cultures of the past. Although a strong argument is presented to rebut this fact that the modern society has brought more options, life control to individuals as compared to the people in the pre-modern society, who had fewer choices in the areas of personal thinking. Development in the field of individual preference is another plus point of the modernization in U.S.A. The new order of modern society advertises an